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Are you worried about how to market your dealership app once you have it? There’s nothing to be stressed about as the Internet has a plethora of options to catapult your way to the top and make yourself visible to your target customers. Here’s how you do it through Facebook.

App Page

Similar to a profile or a business page, Facebook has a feature that lets you create an identity for your app. This allows you to increase the visibility of your app and also build an audience to help market your app. Create posts and campaigns to engage your target audience using your App Page.

Lookalike Audiences

One of the best features offered by the social network, this allows you to reach people who share traits of your current customers or fans of your App Page. Facebook also allows you to track and market to relevant audiences using specific filters.

Facebook App Install Ads

The Facebook advertising does it all for you when you want to increase your dealership app installs.  Facebook would show your app ads on your target audience’s newsfeed with a call-to-action button that says ‘Install.’ The moment users click your ad or the button, they will be directed to the app store to download the app onto their smartphones. It is that simple!

Similar to Google AdWords, Facebook has niche-targeting options that can help you narrow down your audience to a specific demographic using location, age, user behavior and more. All you need is the Google Play store and App Store URL and within a few clicks, your ad is built and ready to run. Try it out now!

App Engagement Ads

So there are many people who have installed your app, but they are not using it. Use Facebook’s app engagement ads to drive users towards specific pages of your app through Facebook. They probably have not explored your app as they should have, and don’t know about the offers, sales or even the functionality. All you need to do is set up deep-linking for your app, register it on Facebook and configure all the app settings.