Visit Pulse Auto Dealer App at Ontario Dealer Day – April 14, 2015

Come out and see what’s new in the automotive industry. Meet industry experts and take advantage of great deals and show specials. Free admission and parking! Giveaways! Keynote speakers! Live demos and more!

Event details: 
April 14, 2015 
at Paramount Conference & Event Venue
222 Rowntree Dairy Road
Woodbridge, Ontario 

More details…

 

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Boost Auto Sales with Integrated Marketing Strategies

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If there is anything that marketers have learned from 2014, it was to embrace the digital age and create strong digital marketing strategies alongside other campaigns to succeed in 2015. Here’s a custom checklist for your dealership.

#1 Is your website fully equipped?

When a consumer is looking for information online, one of the first places they would go will be the dealership website. Your website has to be responsive in design, so it is easily accessible from any device used by the consumer.

Remember that the homepage content and user interface should be able to hook your consumer within ten seconds of their visit and persuasive enough to make them stay. A great website has a robust design, simple content, and detailed information, to help a consumer learn all they need to on a single visit. Your website should have a call to action that should create leads for conversions.

#2 Are you visible on search engines?

Investing in Search Engine Optimization for top keywords related to the automotive industry, specific to your location can immensely help in driving traffic to your website. Optimizing website content, social media identities, and all your online properties will help in increasing visibility.

#3 Are you social?

In order to spread the word about the brand, you need to be where all your consumers are – social media. Create engaging campaigns, be one of them, share useful content and use links to direct traffic towards your website. You can also use offers, promotions and events to generate footfalls at the dealership.

#4 Grab a Shortcut with an App

While the results of the above strategies take effect, invest in building an app for your dealership that caters to all demands of your customers such as price listings, inventory, availability, dealership information, store locator and more. At Pulse Auto Dealer App, we have apps available for customization to suit your dealership needs. Contact us for more details.

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Role of Smartphones in Auto Dealership Marketing

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E-commerce has rapidly changed the way consumers search, research, discover and buy products. The demand is not limited to low-risk investments like fashion, food and beauty, but has expanded to high-risk investments like electronics, real-estate, automobiles and more. Smartphones leverage information about potential purchases right on a customer’s fingertips.
 

At the dealership

Automobiles are categorized as high-risk investments, and were previously the type of products that a customer would research on foot. Once upon a time, the dealership experience including inventory showcase, informative rundown from a sales person and test drive, catalyzed the marketing to sales conversion process.

Over the past five years, the increase of smartphone usage has complicated automobile sales. Armed with search engines and apps that showcase competitive inventory, dealer information, pricing, payment options and more, consumers now have access to virtual dealership experiences. Ultimately, technology has changed the needs of a consumer who is on a dealership visit after online research.

Impact of mobile adoption for auto dealerships

Recently, Cars.com partnered with Placed.com to study the role of smartphones in leading a consumer to a dealership visit. Here’s what the study has shown:

  • 81% of automobile consumers used their smartphones to research before purchasing a vehicle. 63% of these consumers used their devices to look up information while physically present at the dealership.
  • Mobile auto shoppers are 72% more likely to visit more dealerships than those who do not use smartphones.
  • 33% of shoppers were lured into competing dealerships through mobile advertisements.

An analysis of the report shows that mobile adoption is necessary for automobile dealerships as a majority of consumers are in the digital space and use information presented their to make buying decisions.

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Co-Auto Partners with Pulse to introduce Branded Mobile App to its Dealership members

TORONTO – CANADA, March 2, 2015 – Co-Auto Co-Operative Inc. announced today that it has partnered with Pulse Auto Dealer App Inc. to provide branded Mobile App solutions to its Dealership Members. With a Mobile App, Dealerships can grab a piece of prime real estate on their customer’s smartphone to boost loyalty, referrals and instantly reach out to customers with special offers and promotions.

With fast adoption of smartphones and the increased use of Mobile Apps, Pulse’s Dealership mobile App connects with new potential customers and better engages with existing customers for repeat business. Customers are able to schedule service appointments, receive deals/promotions and even search inventory for new or pre-owned vehicles.

“We are delighted to be an approved partner of Co-Auto and have the opportunity to work with Co-Auto member dealerships to address the needs of their customers. With a continued increase in mobile usage among consumers, dealerships are able to provide superior, personalized customer service to increase sales leads, drive repeat service visits and deepen customer loyalty.”, says Mohan Markandaier, President Pulse Auto Dealer App. “We provide a branded mobile App for each dealership allowing them to focus on their business without having to worry about on-going support and updates when new Mobile devices, Operating systems or third party connectivity changes”. “The Co-Auto Team is very excited to have Pulse as an approved supplier and to be able to offer a proven digital product which will strengthen a dealership’s bottom line in several ways.” says Co-Auto’s VP of Marketing Trevor Dawson. “A branded mobile app has become a staple for strong retailers and Co-Auto wanted to have this product to offer all of its members.”

Pulse’s Dealership mobile App is always in the customer’s pocket, providing rich user interface for easy and fast access to information. Mobile apps have also proven to be the most cost-effective advertising medium. More information can be found on www.dealershipmobileapp.com.

About Co-Auto

Co-Auto is a buying group owned and operated by new car dealers providing all products and programs necessary to make each dealership department more profitable. Co-Auto is a true co-operative which returns its profit back to its dealer owners.

Trevor Dawson

Vice President of Marketing

www.co-auto.com

About Pulse.

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile App also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Mohan Markandaier
President

Pulse Auto Dealer App Inc.
Tel: 416.477.5858
mohanm@dealershipmobileapp.com

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Looking Back: The 2014 Auto Marketing Study

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2014 was a year of auto marketing analysis. The year saw a rapid transition in consumer behavior as a result of increase in smartphone usage, mobile marketing techniques and evolving user demands. A J.D. Power auto shopper study elaborates on this change in trend and its impact on auto dealership marketing strategies.

The J.D. Power Study

There are some auto shoppers who buy online, but this contributes to a very small portion of the auto consumer market. A study published by J.D. Power reports that a majority of buyers who spend time researching online for a vehicle also visit a number of dealerships before making the investment.

This analysis is interesting as it helps to understand the behavior of automobile shoppers and shows a large divergence from retail shopping behavior. The study terms consumers who use the digital platform to gather information about automobiles as a part of their shopping routine as AUIs, an acronym for automotive Internet users.

What the statistics say

Marketing strategies in auto dealerships are largely built around past experience and speculation. The statistics derived from research would help in upgrading strategies for better performance in 2015. Here’s are the numbers:

  • 96% of AIUs use a desktop or laptop for online automotive research.
  • 30% of users browse on tablets while 28% use smartphones.
  • 80% of these shoppers visit a third-party website for information on price, review and ratings.
  • A majority of this population visits at least one brand website for accurate information.
  • AIUs spend more or less 14 hours online aggregating as much information they can find about a vehicle before making a purchase.
  • AIUs investing more than 12 hours visit an average of 3.3 auto dealerships before a buy.
  • Those who spend less than 5 hours visit an average of 2 dealers before making a purchase.

What AIUs are looking for

A surprising find was that 34% AIUs use smartphones or tablets for research while physically present at the dealership. Here’s a list of the top searches

  • 61% – Vehicle Pricing
  • 42% – Model Information
  • 40% – Inventory
  • 35% – Offers/Incentives

Of those who look up vehicle pricing, 84% leverage the information to negotiate with dealers. 73% of these shoppers said they obtained a better deal.

How dealers can leverage the trend

2014 has shown an escalation in online shopping, especially in the auto industry, while compared to the past records. In 2015, dealerships cannot solely rely on in-store and offline marketing strategies to attract and convert walk-in shoppers into buyers. As the trend shows, shoppers are looking for auto information online. This suggests that dealerships should also incorporate online marketing strategies to drive more footfalls. A few avenues to consider would include a unique website, SEO, social media marketing, online advertising, mobile marketing and mobile app development.

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Perks of Mobile Apps for Auto Dealers

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Every year, digital survey reports roll in talking about the rise in smartphone usage and mobile app releases. As 2015 is here, it is time to plan sales for the New Year and amp up mobile marketing strategies. Mobile apps have now become an integral part of life simplifying and organizing daily routine.

Relevance in auto retail

Mobile apps can help auto dealers connect with customers and also simplify operations. As the world itself is mobile, the ability to target and connect is limitless, offering a plethora of possibilities for sales and marketing. Auto dealers can not only showcase products, promote offers & discounts, and initiate conversation with customers one-on-one, but also easily track sales, maintain records and more all on a single platform.

Increased customer reach

According to Nielsen’s 2014 report, over 71% of Americans use smartphones.  This gives auto dealers an ocean of potential customers to reach with an app. People spend the majority of their time every day on mobile apps, which makes mobile marketing a perfectly good strategy for any industry. It is quite relevant for auto dealers to adopt mobile apps to reach customers as it helps in targeting a niche crowd who will most probably convert into customers as opposed to a general audience targeting.

How to connect with customers

The best way to target and sell is to have dealership-branded apps. Customers should be able to download and explore this app to view your product inventory, services, book appointments, buy and more. Providing tools that helps customers with their daily lives create stickiness for the app. These tools could include Cheapest Gas stations, Collision Reporting, Mileage calculation etc.  With mobile technologies, dealers are able to create and send out deals & promotions instantaneously to specific customers based on their location. Thus allowing customers to receive details based on when, where and what is relevant to them.

The biggest challenge in mobile app development and deployment is maintaining the life cycle of the app when the mobile device operating systems changes from one version to another. This  can be very costly when new updates have to be done on a regular basis.  Pay as you go model has proven to be cost effective and efficient. 

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Digital Marketing Trends In The Auto Industry

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Did you know that the automobile industry was the first to realize the power of digital marketing? Somewhere along the way, auto dealers have lost faith in online presence and have fallen behind in their efforts. Today the bulk of auto marketing efforts lies in offline marketing where dealerships are investing vast sums on a large audience only to receive minimal conversion. The best way to leap ahead in the industry by optimizing resources and leveraging the perks of digital marketing.

Customers are always online

Whether purchases are made online or offline, customers research extensively online. The minute they decide to buy a product, they go on a quest to compare brands, models, and prices, with an eye out for reviews. In the auto industry, this necessitates dealers to cross platforms and interject themselves at every level to converse and convert a customer. With the rising e-commerce trend, auto dealers would benefit more with an online store and mobile app that can aid customers in making online purchases.

Digital communities are a big win

Buyers always seek advice and rely on others’ opinions before making a purchase. This behavior is at its peak when a customer decides to buy a car. They visit social media channels, online forums and communities  to read reviews and participate in discussions that help them make the right decision. It is an excellent arena for auto dealers to facilitate such discussion forums and also dedicate a team that can actively participate and provide accurate insights to potential customers.

It is all about strategy

Digital marketing is not only about website s, social media, or mobile apps, but is driven by an integrated and seamless approach. Although a few digital properties can serve their purpose, a holistic approach with website, social media marketing, SEO, SEM, mobile app marketing, video marketing, email marketing, SMS marketing, blog marketing, forum discussions and more can help auto dealers leverage the full potential of the digital world.

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Visit Pulse at the NADA/ATD Convention & Expo (Booth # 5523W)

TORONTO – CANADA, November, 2014 –  Pulse, provider of Mobile Apps is pleased to announce that we will be participating at the upcoming NADA/ATD Convention & Expo (Jan 22 – 25, 2015) in San Francisco demonstrating our advanced Mobile app features enabling dealerships to increase revenue and service visits.

Pulse’s Mobile app allows dealerships to launch customized branded App to connect with customers. The App is an excellent customer loyalty tool, and provides the dealership with detailed reporting.  Clients can book service appointments, receive service reminders & exclusive deals based on GPS location and browse inventory.

Clients also benefit from: Credit Applications, Social Media, Payments, Referrals and access Tools like the Parking Marker, Gas Buddy and Collision Reporting.

Visit us at Booth 5523W to view a full demonstration of our solution as well as learn more about our show specials.  For more details contact us at sales@dealershipmobileapp.com.

About Auto Dealer App by Pulse

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for New or Pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile app also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Contact:
Mohan Markandaier
President, Mobile solutions
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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Mobile Apps: Are they for real? (As seen in AutoSuccess)

“There’s an app for that” is becoming part of our daily language. Imagine what a dealership’s business would be like without a Website. The same can now be said about social media, another digital revolution that now plays a significant role in dealership sales and profitability. Mobile apps are the next transformation in digital marketing. Dealerships should take advantage of this technology before their competitors have the “leg up,” and capture tech-savvy customers… Click here to read the full article

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Customer Referral Program Made Easy with Pulse’s Dealership Mobile App

TORONTO – CANADA, August, 2014 –  Pulse, a provider of Mobile Apps announced today the addition of a Referral program to existing Dealerships and their branded mobile App offering.  With a Branded Mobile App, Dealerships can grab a piece of prime real estate on their customer’s smartphone to boost loyalty, referrals and instantly reach out to customers with special offers and promotions.

Customer Referral programs have proven to increase sales and profitability for dealerships. Referrals not only reduce the cost of customer acquisition, but also have a higher close ratio especially when referred by a family or friend.  However, the biggest challenge has been to implement and maintain an effective referral program for dealerships that is cost effective and manageable. With the addition of a referral program to Pulse’s customer focused mobile App, customers are able to easily refer friends and family members back to the dealership for a reward. The rewards can be points, services, or cash but the main goal is to create loyalty, and a feedback loop to the customer. Finally the referral service also gets the sales team engaged with grass roots promotion of the App to their client base.   This is important as there is a potential reward to that sales person from their clients, in the form of referrals via the App. Emails are automatically sent to all the parties, and tracked in the CRM.

“Dealership staff are able to encourage their customers to refer friends and families with a push of a button” according to Mohan Markandaier, President, Pulse Auto Dealer App. “With many studies showing the benefits of a Branded Mobile App, the challenge has been for Dealers to promote the App to increase customer usage.  An integrated referral program provides an incentive for dealership staff to promote the App as well as provide another reason for customers to download it, especially if there is a reward”

As the Mobile App industry continues to grow exponentially, Pulse continues to enhance its branded mobile App offering to dealerships that helps to increase revenue and profitability as well as provide value to its customers.

About Pulse.

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile App also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse Services specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Mohan Markandaier
President, Mobile solutions

Pulse Auto Dealer App Inc.
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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