On target

Auto Dealer App by Pulse is helping both dealers and their customers build stronger relationships while changing the way business is done

IT’S AMAZING HOW FAST things progress. Five years ago not many of us knew what an app was. Today, thanks to widespread smartphone and tablet adoption apps have exploded. In fact, research firm Gartner predicted that last year, 102 billion apps would be downloaded — a number that is only set to grow exponentially in the coming years.

“You can use an app wherever and whenever you want,” says Mohan Markandaier, President of Pulse Services, whose firm has developed its own Auto Dealer App. “This technology is currently at the stage the Internet was around the year 2000. In the next few years, we are going to see features and functionalities for apps that haven’t even been thought of yet.”

Markandaier originally trained as a mechanical engineer but as the technology boom unfurled in the 1990s, found himself working as a programmer. In 1996 he and three fellow engineers formed Pulse Services, a company specializing in telecoms solutions. A decade later, with mobile telecoms technology rapidly advancing and the creation of Apple’s iPhone, Markandaier saw the opportunity in creating mobile applications (apps) designed to work with the phone’s operating system.

mohan

SPECIFICALLY TAILORED
As a result, Pulse began developing their own apps, conceived to function with the new raft of smartphones and tablet devices. This included an app specifically aimed at automotive retailing. “We had an opportunity to partner with a dealership on a mobile app,” says Markandaier. “That was when we understood there was a need in the automotive retail space to build a platform, so that is what we did.”

Markandier says the goal was to provide a powerful tool to enable dealerships to increase sales and boost loyalty by retaining customers. “A mobile app can open the door to a much deeper relationship, allowing customers and dealers to stay connected in ways never possible before,” he says. For Pulse, an important consideration when developing its Auto Dealer App, was to understand the value it provided for the end user, namely why a consumer would want to download a “branded” app, what they would use it for and how often. “Our objective was to have a tool that enabled you to do anything related to your vehicle, right from the app itself,” says Markandaier.

To that point, users can book a service appointment with their dealership, search for inventory and receive special deals and promotions based on their location. Media integration also enables these users to share information on these deals and promotions with friends. It also provides other services such as collision report capturing (gathering data and images from vehicle accidents), as well as a flashlight and parking marker, all designed to promote frequent use of the app by the user.

POWERFUL TOOL
Markandaier says the real powerful aspect of the app, is that it allows customers to essentially “carry their dealership” around with them wherever they go.

For dealers, the ability to launch their own branded app to connect with customers and target deals and promotions based on specific customer profiles enables them to deliver an effective message to a captive audience like never before. “There’s no need to pre-plan,” says Markandier “they can simply target and promote deals based on where the customer is, go in and push the deal.”

Markandaier says that the result is a win-win. It provides dealerships with a cost-effective way to market to their customers, while said customers receive promotional information that is relevant to them, when they need it. “It’s not just any old marketing campaign that is taking place,” explains Markandaier.

He says that dealers should understand the benefit in promoting the app to their customers in order to attract user behaviour and act on specific marketing or sales campaigns, based on the data they have available. “Those were the principles we had in mind when developing the app,” says Markandaier.

auto-dealer-appACCESSIBILITY
Other considerations were the ability for the app to leverage a store’s DMS to ensure the right data is easily accessible, allowing dealers to target specific customers effectively. “We known that many dealerships have software solutions in place for specific tasks,” says Markandier. He notes that inventory data is a good example. “The data might be contained within the DMS but the images — which are a requirement for the app — are not.” He says that’s why Pulse works closely with dealerships to determine whether the app requires direct integration with the DMS or that third-party data is readily accessible.

By providing a standard set of functionalities and the ability to customize brand requirements, the end result, says Markandaier is a model that proves costeffective for dealers. “There are no setup fees,” he says, “only a monthly cost of $250 and that includes any updates, such as the operating system, the device and software changes.”

“By providing a standard set of functionalities and the ability to customize brand requirements, the end result, says Markandaier is a model that proves cost-effective for dealers.”

Launched in the spring of 2013, Markandaier says that dealerships who use the app, love it. “Feedback has been very positive,” he says. “Customers have told us they love the fact that it’s fast, that it’s convenient. Dealers like it because it makes them look very progressive.”

As the pace of technology advances ever more rapidly, Pulse continues to look at adding features that will provide additional value and benefits. “One feature we’re looking to add,” says Markandaier, “is a program where customers can refer other customers in order to earn points — in essence a digital loyalty card program.” Others also include real time chat with dealership staff, making service payments directly through the app, vehicle inspection reports, even advanced telematics.

It’s a brave and exciting new world out there but thanks to technology like the Auto Dealer App by Pulse, a world that for dealers, presents countless opportunities to improve the customer experience and grow their business.

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The Moran Group Partners with Pulse for Dealership Mobile Apps

BATON ROUGE, LOUISIANA, January 2014—The Moran Group, an Automotive Advertising Agency, and Pulse, a provider of Mobile Apps, jointly announced today that they have partnered to enhance the Digital Marketing Strategies for Automotive Dealerships by providing branded mobile apps.

With the fast adoption of smartphones, mobile apps have become part of our everyday lives. Gartner predicted last year that 102 billion apps would be downloaded, and it is expected to grow exponentially in the coming years.

A Branded Mobile App is a powerful tool that positions a dealership as progressive, connected and customer-focused. Dealerships can grab a piece of prime real estate on their customers’ smartphones to boost loyalty. They can also instantly reach out to customers with special offers and promotions based on their customers’ profiles and their customers’ locations.

“It’s ultimately about having the best value and convenience for the end-customer,” says Kathryn Lemoine, Digital Media Director of The Moran Group.  “Pulse Auto Dealer App provides a superior cost-efficient tool for our dealers to provide extra value to their customers.  At the same time, dealerships are reaping the benefits of incremental sales, service revenues, and long-term engagement with their customers.”

“Mobile Apps offer great benefits to dealerships as they are able to gather insight into their customer behaviour,” says Pulse Auto Dealer App’s President Mohan Markandaier. “Ensuring that the customers are downloading the apps and seeing its value is key. Partnering with The Moran Group will now allow dealerships to work with one of the leading agencies in digital advertising to realize the full potential of Mobile Marketing.”

Branded Mobile Apps present huge opportunities for dealerships to grow their businesses. These Branded Mobile Apps also continue to enhance the overall customer experience.

About Pulse

Auto Dealer App by Pulse allows dealerships to launch their own Branded Mobile Apps to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointments and receive notifications, access dealership personnel, receive deals and promotions and complete many other tasks. This Branded Mobile App also integrates with the dealership’s social media, like Facebook and Twitter. Established in 1996, Pulse Services specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

The Moran Group

The Moran Group is one of the most respected full-service automotive advertising agencies in the country, helping their clients dominate their markets by energizing, personalizing and localizing better than anyone. For 30 years The Moran Group has represented the nation’s best dealers and most successful dealer groups.  Placing more than $1 billion in advertising, The Moran Group continues to grow client’s business through retail focus on each incremental sale.  For more details, visit www.moranadvertising.com.

Contact:

Kathryn Lemoine
Director, Digital Media
The Moran Group
Tel: 225.769.1059
Email: klemoine@themorangroup.net

Mohan Markandaier
President, Mobile solutions
Pulse Auto Dealer App Inc.
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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Visit Pulse at the NADA Convention & Expo (Booth # 6519)

TORONTO – CANADA, December, 2013 –  Pulse, provider of Mobile Apps is pleased to announce that we will be participating at the upcoming NADA Convention & Expo (Jan 24 – 27) in New Orleans demonstrating our Mobile App Solutions that is revolutionizing the Dealership business.

Pulse’s Mobile app allows dealerships to launch customized branded App to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities.

Visit us at Booth 6519 to view a full demonstration of our solution as well as learn more about our show specials.  For more details contact us at sales@dealershipmobileapp.com.

About NADA Convention & Expo

The Automotive Industry Event of the Year 

nada-convention-and-expo-2014

The NADA Convention & Expo is the automotive industry event of the year and the world’s largest international gathering place for franchised new-vehicle dealers. The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies and dozens of workshops with the industry’s best trainers. The 2014 NADA Convention & Expo will take place Friday, Jan. 24 through Monday, Jan. 27 2014 in the New Orleans Convention Center in New Orleans, LA.

About Auto Dealer App by Pulse

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for New or Pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile app also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Contact:
Mohan Markandaier
President, Mobile solutions
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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Pulse Offers Dealership Branded Apps (As Seen in Canadian AUTOWORLD)

Canadian Autoworld

Pulse Services has come up with a way for dealerships to have their own branded, mobile app.

Mohan

Company president Mohan Markandaier calls the app a surefire, goodwill builder.

“Our objective is to enable consumers to download the app and do everything they have to right from the app itself.”

Markandaier stresses “they are opening a dealership app. That means the customer will always think of the dealership.”

With the ever-growing popularity of mobile phones, it’s a way for customers and prospective customers to stay connected with the dealership and vice versa.

He lists features that will win over customers. They include access to new and used inventory and access to dealership personnel, notification when the customer’s car is due for service, the ability to book service appointments and a finance cost calculator.

The app also integrates with the dealership’s service rewards program so the customers can collect rewards points and review transactions.

He says a nightly inventory feed keeps the app up to date. Should the customer show an interest in a certain model, dealership staff will know who’s looking because the customer has to register when downloading the app. Then staffers can contact them.

Dealerships are able to target deals and promotions for a specific customer in real time via push notifications while customers are able share these with others via social media or email.

The app also integrates with Facebook and Twitter, so customers can view the dealership’s social media pages right from the app. It also works on iPhone and Android devices.

Other perks include a collision-recording feature that lets the customer take a picture of the damage, the other driver’s licence and insurance documents and a parked car finder.

He promises to add features such as one that notifies the service advisor when the car enters the dealership and one that lets the service advisor send the customer the bill for approval and payment.

Markandaier insists there’s room for more.

“We will update this so the customer doesn’t have to constantly download apps to do so many different tasks.”

Located just north of Toronto in Markham, Ont., Pulse Services has been in the communications business since 1996.

He says the app, which can be customized with the dealership’s logo, integrates with the store’s DMS and third-party systems.

“There are no costly start-up fees. A small monthly service fee takes care of the rest.”

For more information, visit www.dealershipmobileapp.com or contact sales@dealershipmobileapp.com.

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Pulse to Exhibit at the 15th Digital Dealer Conference & Exposition

TORONTO – CANADA, September, 2013 –  Pulse, provider of Mobile Apps is pleased to announce that we will be exhibiting at the upcoming 15th Digital Dealer Conference & Exposition in Las Vegas  (Oct 15-17) demonstrating our Mobile App Solutions that is revolutionizing the Dealership business.

Pulse’s Mobile app allows dealerships to launch customized branded App to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities.

Visit our Booth to view a full demonstration of our solution or email us at sales@dealershipmobileapp.com to schedule a meeting.

About Digital Dealer Conference & Exposition

The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting-edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

15th Digital Dealer Conference & Exposition will take place at The Mirage in Las Vegas on October 15-17. For more details, visit www.digitaldealerconference.com.

About Auto Dealer App by Pulse

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for New or Pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile app also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse Services specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Contact:

Mohan Markandaier
President, Mobile solutions
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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Pulse to Exhibit at Auto con 2013

TORONTO – CANADA, August, 2013 –  Pulse, provider of Mobile Apps is pleased to announce that we will be exhibiting at the upcoming Auto Con show in Las Vegas  (Sep 4-6) demonstrating our Mobile App Solutions that is revolutionizing the Dealership business.

Pulse’s Mobile app allows dealerships to launch customized branded App to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities.

Visit us at Booth 606 and for more details on registration click here.  To receive a special registration offer, email sales@dealershipmobileapp.com for the discount code.

About Auto Con 2013

Auto Con was created with the dealer’s interests in mind. This event offers the total package for everyone in the dealership including Dealer Principals, General Managers, Sales Mangers, Fixed Operations and more.

Located at the Aria Resort & Casino in Las Vegas, AutoCon has a strong focus on front lines sales, fixed ops and management tactics, in addition to digital marketing strategies. Top industry leaders will lead hands on workshops, without any sales pitches, that focus on important topics such as social media, fixed operations, analytics, CRM and management. For more details, visit www.autocon2013.com

About Pulse

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for New or Pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile app also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse Services specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Contact:

Mohan Markandaier
President, Mobile solutions
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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PBS Systems and Pulse Partners to offer an Integrated Mobile App for Dealerships

TORONTO – CANADA, May 1, 2013 –  Pulse Services Inc, provider of Mobile Apps announced today that it has partnered with PBS Systems, provider of Dealership Management Systems (DMS).

“We are pleased to be partnered with one of the leading DMS vendors. This partnerships allows us to provide an integrated Mobile app for our dealerships which enables their customers to access of information anywhere and anytime from their mobile devices”, says Mohan Markandaier, President Mobile solutions at Pulse Services.

“PBS Systems is pleased to work with Pulse Services as they fit well in our PBS Partner Program” stated Moe Sonier, Director of Business Development at PBS Systems. He went on to add “Our dealers will benefit from this partnership as they launch their own branded App to increase their dealership traffic which will translate into higher sales volumes and profitability”.

Pulse’s Mobile app allows dealerships to launch its own branded App to connect with customers. Customers are able to search vehicle inventory, schedule service appointment and receive notifications.

About PBS

PBS Systems is a privately held employee owned corporation that’s been providing accurate, reliable Dealership software, services and support for more than 25 years. It is the largest Dealership systems vendor in Canada and currently markets and supports systems in 5 countries. PBS offers a wide range of internationally renowned products and services for Dealerships – from complex Dealership Management Systems to web based call monitoring. For more information, visit www.pbssystems.com

About Pulse

Auto Dealer App by Pulse allows dealerships to launch its own branded Mobile App to connect with customers. Customers are able to search for New or Pre-owned vehicle inventory, schedule service appointment & receive notifications, access dealership personnel, receive deals & promotions and many other functionalities. The mobile app also integrates with the Dealership’s social media like Facebook & Twitter. Established in 1996, Pulse Services specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

Contact:
Mohan Markandaier
President, Mobile solutions
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com

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