BATON ROUGE, LOUISIANA, January 2014—The Moran Group, an Automotive Advertising Agency, and Pulse, a provider of Mobile Apps, jointly announced today that they have partnered to enhance the Digital Marketing Strategies for Automotive Dealerships by providing branded mobile apps.

With the fast adoption of smartphones, mobile apps have become part of our everyday lives. Gartner predicted last year that 102 billion apps would be downloaded, and it is expected to grow exponentially in the coming years.

A Branded Mobile App is a powerful tool that positions a dealership as progressive, connected and customer-focused. Dealerships can grab a piece of prime real estate on their customers’ smartphones to boost loyalty. They can also instantly reach out to customers with special offers and promotions based on their customers’ profiles and their customers’ locations.

“It’s ultimately about having the best value and convenience for the end-customer,” says Kathryn Lemoine, Digital Media Director of The Moran Group.  “Pulse Auto Dealer App provides a superior cost-efficient tool for our dealers to provide extra value to their customers.  At the same time, dealerships are reaping the benefits of incremental sales, service revenues, and long-term engagement with their customers.”

“Mobile Apps offer great benefits to dealerships as they are able to gather insight into their customer behaviour,” says Pulse Auto Dealer App’s President Mohan Markandaier. “Ensuring that the customers are downloading the apps and seeing its value is key. Partnering with The Moran Group will now allow dealerships to work with one of the leading agencies in digital advertising to realize the full potential of Mobile Marketing.”

Branded Mobile Apps present huge opportunities for dealerships to grow their businesses. These Branded Mobile Apps also continue to enhance the overall customer experience.

About Pulse

Auto Dealer App by Pulse allows dealerships to launch their own Branded Mobile Apps to connect with customers. Customers are able to search for new or pre-owned vehicle inventory, schedule service appointments and receive notifications, access dealership personnel, receive deals and promotions and complete many other tasks. This Branded Mobile App also integrates with the dealership’s social media, like Facebook and Twitter. Established in 1996, Pulse Services specializes in design, development and deployment of communication applications. For more details, visit www.dealershipmobileapp.com.

The Moran Group

The Moran Group is one of the most respected full-service automotive advertising agencies in the country, helping their clients dominate their markets by energizing, personalizing and localizing better than anyone. For 30 years The Moran Group has represented the nation’s best dealers and most successful dealer groups.  Placing more than $1 billion in advertising, The Moran Group continues to grow client’s business through retail focus on each incremental sale.  For more details, visit www.moranadvertising.com.

Contact:

Kathryn Lemoine
Director, Digital Media
The Moran Group
Tel: 225.769.1059
Email: klemoine@themorangroup.net

Mohan Markandaier
President, Mobile solutions
Pulse Auto Dealer App Inc.
Tel: 416.477.5858
Email: mohanm@dealershipmobileapp.com