With a foolproof app idea like yours, acquiring the 100, 1000, 10000 users might have been a breeze. But how many of your initial customers remain loyal to your brand over time? According to this Kissmetrics study, it is 61% likely that in case you are unable to enthrall your users, they’re more than ready to make the switch to your competitor.
Customer retention is one of the most important yet most overlooked problems in the market. If you think your app has been experiencing such a problem, here’re are some tips that will help you build a long-term relationship with your customer.
- Say ‘Hi’ To Your Users
If you want to retain your users, you need to maintain constant communication with them. You can start by introducing an in-app messaging service. It’s a great way of updating your customers about the latest features, answering their queries, or just saying hello. The effort that you put in towards keeping your users informed will go a long way in building a loyal user base.
- Implement Cohort Analysis
A cohort is a group of people that have the same behavioral characteristics. A cohort analysis allows you to study how a certain group rated your app and how they liked/disliked it. The best way to understand the likeability of your app is to undertake an acquisition cohort analysis. In this system, you divide people based on when they signed up for your app. Once implemented, you should focus on users who have stayed active for 90 days from the time of registration. If you’re unable to keep users beyond 90 days, you might need to go back to the drawing board – conduct customer surveys to find out what went wrong, and then fix it.
- Send Push Messages and Emails
The easiest way to makes sure that they stick around is to send push notifications and emails once in a while.
Send an email to your users telling them how thankful you are for their continued support and how you intend to improve their experience. Make sure you write personalized emails so that it gets attention from users and doesn’t end up in their trash bin.
Along with email, push messages play a significant role in retaining customers. Send push messages that are direct, meaningful, and personalized. If you’re unsure how to do this, you can take help from companies that specialize in sending high-quality push notifications.
- Improve, Communicate, Connect!
If you’re waiting for the app store to tell you what’s wrong with your app, you’re losing out on more users than you realize. Always remember to check the app functionalities from time to time and keep updating your service so that you can keep the retention numbers in check.
Also, you have to pay a lot of attention to the churn rate of your app. A churn rate determines how many people stopped using your app over a certain period of time. Determining this is essential to making profits from your venture. You can reach out to the customers that have left the app and convince them to resume their subscription.
A company can grow only when it is capable of retaining its old customers along with gaining new ones. If you want to make your app successful, remember to follow the tips given above with due diligence.